RETENTION + EXPANSION PROPOSAL · MAY 13, 2026 · CONFIDENTIAL
Welcome Ted!
The Engine is...
Already Running.
As of noon today, May 13, Google Ads are back on and SEO Phase 1 is live — Megan flipped both switches this morning. This proposal locks in what's now running, plus the two pieces still missing (lead capture and the upgrade path on SEO). Here's exactly what you just inherited, what's already working, and what's left to decide.
Storm has been a huge part of our success and growth over the years. He'll take care of your SEO, Google AdWords, manages our websites and emails, can take over social media, radio or TV spots, contract revisions, mailers — pretty much any type of marketing. He can also set up an inexpensive CRM if you want.
— Matt Tackett, founder of TrapYourMoles, in his handoff to Ted
Ted —
Congratulations on closing. Matt's intro means a lot. After working with TYM for years, I know what makes TrapYourMoles work, and I want to make sure the marketing momentum does not get lost in the transition.
Before you review the proposal, here's the quick status update: as of noon today, Megan turned Google Ads back on and SEO Phase 1 is now live. So we are not starting from zero. The engine is already running again. This is about locking in what is already working and deciding what you want to add next.
What you inherited is a proven marketing system. Last season, Google Ads generated 2,085 measurable lead actions with a 40.58% conversion rate, which is roughly eight times the industry norm. In April alone, the campaign produced 650 lead actions in 30 days at $2.13 per conversion.
That kind of performance does not happen by accident. It comes from years of tuning, testing ad copy, refining audiences, and understanding the seasonal demand for mole and critter removal. The good news is, that system is now yours.
This proposal does three things:
First, it shows you exactly what you inherited.
Second, it formalizes what we just turned back on.
Third, it outlines what is still missing, with clear options.
You'll see the bundled options first, followed by the full à la carte menu. I also included a three-tier SEO plan so you can decide how aggressively you want to position TYM as the go-to expert for mole and critter removal across Cincinnati and the Tri-State.
Hit reply, give me a call, or tap approve below. I'd be happy to walk you through it tomorrow.
★ What You Inherited
The foundation is already paid for.
Before any new spend, here's the full list of what your existing $399.99/mo with Killerspots covers — month-to-month, no contract, eight years on the books.
EXISTING KILLERSPOTS PLAN · LOCKED IN
Everything in this card is already on your monthly invoice. Nothing changes. This is your starting position.
$399.99/mo
All-In · Month-to-Month
✓ ALREADY PAYING · NO CHANGE
Website Hosting — Dedicated server, static IP, 99.9% uptime
Unlimited Updates & Maintenance — Copy tweaks, page edits, image swaps, plugin updates
Daily Backups — Full-site backups stored off-server, restore on demand
Security & Malware Monitoring — 24/7 scanning, threat detection, hardening
Cloudflare CDN + DDoS Protection — Speed + bot-attack prevention
Email Hosting — Branded inboxes, deliverability monitoring
Website Rebuilds When Wanted — Full redesigns covered, no new line item
Direct Access to Storm + Team — Pick up the phone, email, no ticket queues
What this means in plain English: the bones of TrapYourMoles' digital presence are paid for, current, and stable. The bundle pricing below is all-in monthly — meaning the $399.99 is folded into each bundle's headline price, not added on top. The à la carte menu below shows every line item separately if you want to build a custom mix.
★ The Receipts
Last season's ad performance, in real numbers.
Pulled directly from Google Ads, April 1 – October 31, 2025. No rounding, no projections — just what the campaign actually did. Numbers count up as you scroll — same way they grow when we're running the engine.
★ Peak-Month Insight · APRIL 2025
April 2025 delivered 31% of the entire season's lead flow in 30 days.
650 measurable lead actions in April 2025 alone · $2.13 per lead ($1,381.86 total spend ÷ 650 conversions). Best cost-per-conversion of any month last year. April is when the moles wake up and homeowners panic — and the campaign was tuned for that moment.
0
Total Impressions
0
7-month active season
Total Clicks
0
CTR 10.30% · ~2× industry norm
Lead Actions
0
Conv rate 40.58%
Cost Per Conversion
$0.00
$13,298 spend · 7 months
Honest about what "conversion" means: a measurable lead action — form submission, phone call, key button click. Not a confirmed closed job. The campaign delivers qualified intent; your team converts that intent into revenue. If you can get me your average ticket size and close rate, I'll build the full ROI model for next conversation.
Live as of 12:00 PM · Today
Engine is back online.
Website + Hosting · Always On
Live 8+ years. trapyourmoles.com, hosting, security, Cloudflare, email — your $399.99 foundation. Never went dark.
Google Ads · Now Running
Live since 12:00 PM, 05/13. Per Megan — campaign un-paused, settings validated, billing confirmed. The 2025 engine is running again.
SEO + AI Search · Phase 1 Live
Live since 12:00 PM, 05/13. Per Megan — Tier 1 SEO active, 4 blogs/month authored as Megan to establish her as the named expert.
★ The Marketing Engine, Today
What's on, and what's still dark.
A quick visual map of where TrapYourMoles' marketing stack sits right now — so the remaining gaps are obvious before we talk about filling them.
ON · WORKING
Website + Hosting + Security
Site is live, fast, backed up daily, behind Cloudflare. Covered by your $399.99/mo. No action needed.
ON · WORKING
Email + Domain Infrastructure
Branded email, DNS, deliverability tracking. Operational and stable. No action needed.
ON · LIVE 05/13 NOON
Google Ads
The bleeder — back live as of noon today, per Megan. Tuned campaign re-activated. This proposal formalizes the management engagement.
ON · LIVE 05/13 NOON
SEO + AI Search · Phase 1
Tier 1 active (4 blogs/mo authored as Megan). Two upgrade tiers below to dominate the SERPs and AI citations across mole removal.
STILL DARK · WAITING APPROVAL
Lead Capture CRM
Inbound leads still landing in inboxes or getting lost on calls. Megan is in trial — wiring it up is the next critical move.
STILL DARK · WAITING APPROVAL
Social Media Presence
FB / IG / GMB sit either dark or under-utilized. A second top-of-funnel channel waiting to compound the ad flow.
★ Investment Math
How the recommended bundle pays for itself.
Capture Bundle
$3,497/mo
All-in (foundation + PPC + SEO 2 + Social 1), mgmt only
÷
2025 Cost Per Lead Action
$6.38
Avg across full 2025 active season
=
Break-Even at Last Year's Pace
~548 leads
Covered by any peak month (April: 650)
April 2025 alone — at $2.13 per lead — delivered 650 lead actions.
At Capture-bundle pricing, that's a 1.2× lead-volume return on the entire monthly fee in just your peak month, before counting ad spend. Across the full 2025 active season (2,085 lead actions at $6.38 each), the bundle earns its keep three times over — and that's before the SEO Phase 2 work compounds organic lead flow on top.
What's not in this math: avg ticket size and close rate — confirming those with Megan unlocks the full revenue ROI model. Send them over and I'll have a clean dollar-in / dollar-out version ready for our meeting.
★ Competitor Visibility
Where TrapYourMoles stands vs the rest of the field, today.
All five sites scored on our KillerSEOx audit tool — overall SEO + AI-readiness, 0 to 100. TrapYourMoles is currently mid-pack. Phase 2 leapfrogs every competitor; Phase 3 puts you out of reach.
★ Timeline
The first 60 days, step by step.
PPC and SEO Phase 1 are already live as of today. Here's what happens this week, next, and the month after — depending on which bundle or à la carte mix you choose.
Done · 05/13
Google Ads + SEO Phase 1 · Live Complete
Megan flipped both switches at noon today. Google Ads is running the tuned 2025 campaign. SEO Phase 1 is publishing 4 blogs/month authored as Megan to start positioning her as the named mole-removal expert.
Days 1–7
CRM Kickoff with Megan In Progress
If Capture or Dominate is selected: convert Megan's CRM trial to live, finalize pipeline stages, wire up forms and the phone number, set up missed-call-text-back, build the standard follow-up workflow. This is the plug-the-leak week.
Weeks 2–4
Social + SEO Tier Decision Up Next
If Dominate: spin up FB/IG creative, brand-voice intake, content calendar locked. If SEO Tier 2/3 selected: NAP audit + citation cleanup begins, blog cadence increases. Across all tiers: first month's performance report on Ted's calendar.
Month 2
Website Refresh · Yours Free Included
After Month 1 of fresh momentum, we redesign trapyourmoles.com — included in your existing $399.99 plan, no new line item. New look, updated copy, mobile-optimized, conversion-tuned to match the campaigns.
Month 3+
Optimize · Compound · Report Ongoing
Monthly performance review with your account lead. Real human conversation, not a PDF in your inbox. Ad performance, SEO ranking movements, lead-to-job conversion, GMB growth, review velocity. Decisions, not data dumps.
★ Why Killerspots
Same team Matt trusted for 8 years.
You're not getting a new vendor. Killerspots has been doing this for 27+ years — and you're inheriting the relationship Matt spent eight of those years building. Same agency, same crew, same direct access. The only thing that changes is the name on the invoice.
Here's everyone who'll touch TrapYourMoles' account day-to-day: a real CEO who picks up the phone, a project manager who handles communication, a creative manager, a video lead, a dedicated SEO/AI strategist, and a social media director. Not handoffs. The same humans, every month.
Storm Bennett
CEO · Strategy
Alfredo Torres
Project Manager
AJ Burns
Creative Manager
Tyler Keeton
Video Lead
Sophia Horrigan
SEO · AI Strategist
Grace Wilking
Social Media Director
+ a lot more not pictured. Copywriters, designers, video editors, sound engineers, ad managers, dev team — the wizards behind the curtain who make it all happen. When you hire Killerspots, you're hiring the whole shop.
★ What Clients Say
Killerspots client reviews, unfiltered.
Pulled live from Trustindex. Real clients, real Google reviews — the same way prospects will judge TrapYourMoles after we wire up the review-request flow.
★ The Recommendation
Three packages, each one a complete marketing stack.
Bundles include your existing $399.99 plan + Google Ads + a tier of SEO + (Capture & Dominate) social media. Every bundle includes Megan as the named author on all blog content, a dedicated in-house SEO Strategist, and direct monthly strategy time with Storm. All ad campaigns are management fees only — ad spend is paid directly by you to Google/Meta and is separate.
✓ Your Selection
Tier 1 · Foundation
Active
Lock in what's now running: existing web plan + Google Ads + SEO Phase 1. The bare engine, with the value-adds that make it worth more than its parts.
$2,497
/ month
+ ad spend (you control · ~$1,900/mo at 2025 pace)
Priced at parts value · loaded with extras
- Existing Killerspots Plan ($399.99 baked in)
- Google Ads management ($1,097)
- SEO + AI Search · Phase 1 — 4 blogs/mo by Megan, 20 target keywords ($997)
- ★ Dedicated in-house SEO Strategist
- ★ Monthly strategy call with your account lead
- ★ Unified PPC + SEO performance dashboard
✓ Your Selection
★ Recommended
Tier 2 · Sweet Spot
Capture
Everything in Active, plus SEO Phase 2 (8 blogs/mo + NAP citation work) and Social Media Starter. The middle path that puts Megan ahead of every competitor on this page.
$3,497
/ month
+ ad spend · à la carte total $3,990.99/mo
SAVE $493.99/MO · 12.4% OFF
- Everything in Active
- SEO + AI Search · Phase 2 — 8 blogs/mo by Megan, 50 target keywords + NAP citation cleanup ($1,497)
- Social Media Starter — FB + IG, 8 posts/mo ($997)
- ★ Bi-weekly strategy calls with your account lead
- ★ Monthly content review with Megan
- ★ Local SEO citation tracker (40+ directories)
✓ Your Selection
Tier 3 · Full Dominance
Dominate
Everything in Capture, with SEO bumped to Phase 3 — 16 blogs/mo by Megan, full keyword dominance, and ongoing backlink acquisition. Megan becomes the named expert in mole & critter removal across Cincinnati.
$3,997
/ month
+ ad spend · à la carte total $4,490.99/mo
SAVE $493.99/MO · 11% OFF
- Everything in Capture
- SEO + AI Search · Phase 3 — 16 blogs/mo by Megan, 100+ target keywords, ongoing NAP + backlinks ($1,997)
- ★ Weekly strategy calls with your account lead
- ★ Quarterly competitor SEO analysis
- ★ Annual planning session at Killerspots HQ
What's not in any bundle: LeadConnector CRM ($597/mo · Megan in trial), Facebook + Instagram Ads ($497/mo), AI Voice Agent ($297/mo + $550 setup). All available à la carte below — add to any bundle.
★ Build Your Own
Full à la carte menu — toggle anything.
Every line item, separately priced. Flip a toggle and the totals bar at the bottom updates live. The bundles above are just preset combinations of these toggles — but SEO and Social Media are independent 3-tier ladders so you can scale each one separately.
Existing Killerspots Plan Already Paying
Hosting, security, maintenance, backups, Cloudflare, unlimited updates, email, website rebuilds. Eight years locked. Month-to-month, 30 days notice anytime.
This is your foundation — included in every total below.
$399.99/mo
Google Ads Management Live 05/13 Noon
The campaign Matt and I built — now running again per Megan. Includes ad copy, keyword strategy, landing-page tuning, weekly optimization, monthly reporting. Last season delivered 2,085 lead actions at $6.38 each.
+ ad spend (paid directly to Google · ~$1,900/mo at 2025 pace, fully under your control)
$1,097/mo
Facebook + Instagram Ads Management New Channel
Second paid funnel — Meta's audience targeting hits homeowners in your service area before they even search "mole removal." Pairs naturally with Google Ads for coverage across intent + interruption.
+ ad spend (paid directly to Meta · suggested starting budget $800–1,200/mo)
$497/mo
LeadConnector CRM Megan In Trial
Full setup, standard workflow build, pipeline configuration, ongoing maintenance. Every form, call, and click captured, tagged, routed. Automated follow-up so no lead falls through the cracks. (See video below for the full feature walkthrough.)
*sms/email campaign usage billed separately.
$597/mo
AI Voice Agent — Inbound + Outbound Calling Available When Ready
AI-powered answering + outbound qualification. Catches calls when Megan and the techs are in the field. Not a headline ask — included here so you can see what's possible, not because it's needed.
Setup fee charged once. Monthly covers usage + tuning.
$297/mo
+ $550 SETUP
Here's what the CRM actually does — in 4 minutes.
Megan's already in the 30-day trial, so the rails are halfway laid. This video walks through the full feature set: pipeline management, two-way SMS, automated follow-up, missed-call-text-back, calendar sync, review requests, and dashboard reporting.
- Every form, call, and click logged automatically — nothing slips through
- Two-way SMS so Megan can text customers from the dashboard
- Missed-call-text-back fires within 60 seconds
- Built-in review-request flow to compound Google reputation over time
- Owner reporting: ad spend → leads → revenue, all in one view
- Comes with an app for easy access on-the-go
*sms/email campaign usage billed separately.
LeadConnector Walkthrough
▶ Click to play · 4 min
By the way — your website refresh is already in your plan.
The existing $399.99/mo includes a full website rebuild whenever you want one. No new line item, no additional charge.
Let's get the leads rolling in and make TYM #1 in the market!
Tap below and your selection from the totals bar gets sent straight to me, with all the line items locked in. I'll confirm by phone within the same business day and we'll have everything wired up.
Approved by
Storm Bennett ✓
CEO · Killerspots Agency
Your selection from the totals bar gets locked in. 30 days notice to cancel · no contracts · ads live within 48 hours.
Lock in your selection.
Confirm your details below — Storm gets the full breakdown the moment you submit, and will call to confirm within the same business day.
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